Creativity has no limits for advertising director Morihiro Harano, who was inspired by a Bach song to create together with his team of engineers a wooden xylophone approximately 50 meters long, promoting a mobile phone that was launched in 2012 and whose material used for the reverse of it was wood.
This ingenious and innovative director created an advertising video in a forest in Japan. The images show a wooden xylophone playing a prominent theme from the Baroque period.
For the elaboration of this giant xylophone a great team was necessary, among which the sound engineer Kenjiro Matsuo and Mitsuo Tsuda stand out; the latter is a prominent artist in woodwork. Then, in the next section we will let you know more about this invention that could be the best xylophone ever created.
It is characterized by a unique design that draws attention to the naked eye, not only for its peculiar size, but for the precise cuts of each piece that compose it. It has been made entirely of wood, which was carefully selected by the carpenters and very well worked to achieve that the sound was totally clean and similar to that of the original song.
Another thing that is striking about the design is its shape in a straight line, but slightly inclined, so that the rubber ball that touches each bar of the xylophone goes down thanks to gravity.
In addition to this, the bars that appear intelligently in some notes or bars of the xylophone are to be admired, because they comply with the specific sounds of the work of this famous baroque composer. There are even some accidental balls that fall down the sides of the xylophone to respect the dynamics of the score.
Bach, Cantata 147
The melody heard on this xylophone is cantata 147, known as “Jesus, joy of men”, by the German composer Johann Sebastian Bach, who wrote it during his first year in the city of Leipzig, Germany. This composition was made for a Protestant choir, however, it is also performed in Catholic rituals, by a four-voice choir, bass, alto, tenor, soprano, and an orchestra.
It is one of the most important compositions of all time that captivates, surrounds and moves many people who listen to it.
Naturalness of the recording
The xylophone reaches the hearts of listeners because it produces a completely natural sound. That is, according to Morihiro Harano, no musical arrangement was made and the melody that sounds when the ball falls through the long xylophone is produced by it alone. Therefore, the audio from the xylophone was not processed by any effects or editing programs.
Of course, the ambient sound produced during the video recording was edited, for example, sounds of leaves on trees, animals or insects in the forest, etc.
In 2015 the xylophone was at the Daisetsu Hokkaido Garden Show. There tourists could buy a rubber ball, to drop it through the instrument. This means that many people were able to enjoy this incredible instrument and Bach’s Cantata 147. However, on rainy days the xylophone was stored, as the wood could deteriorate due to humidity.
Inspiration for the world
This incredible invention can be an inspiration for children, youth and adults alike, as it awakens interest in learning to play a percussion instrument. If you are interested in playing the xylophone, you can invest a little money and buy a model on the Internet. In this way, you will be able to practice the exercises and compositions that your music instructor assigns at home.
The video created by Docomo to promote its products has exceeded the expectations of this brand, as it also serves as inspiration for people to be more creative and positive. In other words, if a ball can play Bach’s Cantata 147 so well, how much more can human beings. This example motivates users to learn to play any song on the xylophone, simply with enthusiasm and dedication it can be achieved.
Xylophone and ecology
The 21st century has brought about many scientific and technological advances that have sometimes caused irreparable damage to the environment. That is why the Docomo telephone company in Japan used an ecological material in the manufacture of the mobile phone. And he did it not only in his products, but also in the video for his publicity. We refer to the use of wood, thus minimizing the environmental pollution of the planet.
We also mention that the development of a giant xylophone and mobile devices with wood encourages other companies to take advantage of their influence in the media and promote care for the environment.
3 things that impress about the Docomo commercial video
Music and advertising
It is very striking in this video to see how music was a fundamental part of its creation. Especially impressive is the fact that Docomo chose a song from the Baroque period, which probably made the manufacture of this instrument more difficult.
The xylophone and the Touch Wood SH-08C
The Docomo advertising director chose this particular instrument and what impressed the most was the material he used for its manufacture, wood.
Perhaps many people were also surprised to see this fusion. It should be noted that compared to other promotions for mobile phones, this one was characterized by the fact that only 15,000 limited edition devices were launched on the market. This is because they could not be produced in large batches like other models, given the complexity of their manufacture.
Xylophone and nature
To carry out the advertising campaign, a totally natural environment was chosen and this is due to the message that the telephone company wanted to convey in 2012, caring for the planet.
Also, as stated above, wood is the main material and taking the xylophone into the forest was quite a harmonious combination.